A conversion preset or output preset is a combination of configurations that determines how your video is getting processed and what type of video format it is turned into by Clipchamp.
It determines the resolution, aspect ratio, video codec, audio codec, bit rate, and container format of the output video.
Clipchamp includes a number of predefined output settings that you can use to optimise your video for Web, Mobile and Windows/Office usage. You can also turn short input videos and webcam recordings into animated GIF files.
When you add an input video into Clipchamp, you'll see that the default selection is Optimized for Web. This setting produces output video files in the MP4 format that can be used for online sharing and that will play on all modern devices. If you click on "Customize Settings" you'll see the default options and can also make changes to resolution, format and quality that Clipchamp should use to create your output video.
The default settings of Web, keep resolution, MP4 and medium quality will produce videos that work for the majority of circumstances. It's worth noting that keeping the resolution will also allow you to convert and compress 4K videos to 4K MP4 or WebM files.
If you'd like to use any other output option, for instance to reduce your video's file size as much as possible, to create files that work in Microsoft applications or that can be played back easily on mobile devices, simply click on Web and select another output option from the dropdown menu.
The Windows preset will create WMV files in an ASF container, using WMA as its audio codec. These videos will work in any Office version including PowerPoint from 2007 to 2016.
The Mobile preset will create small file sizes and lower the resolution of your input video so that it can be played more easily on tablets and smartphones.
The Animation preset will turn your video into a looped GIF image file. Note that these files can get very large.
Depending on the preset you select, the options under "Customize Settings" change to correspond with the output preset. For instance if you select the Windows preset, the only output format option is WMV/ASF.
The sample screenshot below shows all available output options for the Web preset - MP4, WebM and FLV as video containers, keep resolution, 1080p, 720p, 480p, 360p, 240p as resolution options and 3 output quality options. Regarding the latter, selecting a higher quality setting will produce better visible quality in the output video, however the High option will take longer to process and will also create larger output files compared to the Medium or Low settings.
If you're not sure which output options to select, we suggest to leave the defaults in place, convert a video and then decide if you're happy with the result or want to tweak the settings further. You can also use Clipchamp's video editing options to make additional changes to your input video or webcam recording.